News

7th July 2008

Hindmarsh confirms major sponsorship of UCI Tour Down Under

The Union Cycliste Internationale has confirmed the Tour Down Under will be held from 18 to 25 January 2009, the dates being included on the 2009 UCI ProTour calendar. Hindmarsh were major sponsors for the Tour Down Under (TDU) 2008.

The sponsorship involved sponsoring the Most Aggressive Riders Jersey which is awarded to the rider who is judged to have instigated the most attacks, breakaways, or assisted their teammates to the best advantage during each stage. Although the cycling event has been held for the past 10 years in Adelaide, history was made by granting the 2008 event the first outside Europe to be included in the UCI's prestigious ProTour circuit means it has received unprecedented international attention.

With 4300 entrants participating in the amateur leg alone, it has proved to be a popular event that is expected to grow over time. Hindmarsh were not only major sponsors for the 2008 event, but around 20 staff also participated, due to 3 punctures one unlucky staff member achieved the title of being the last official entry to cross the line. Hindmarsh are intending to sponsor future events, with staff already in training for 2009.